Every formula starts somewhere. Ours started in Colombia.
When we began building the SŌM formula, we weren't looking for exotic ingredients. We were looking for effective ones. The kind that had already proven themselves, not in a clinical trial, but in centuries of daily use by people who had no reason to consume something that didn't work.
That search kept bringing us back to Colombia.
Colombia sits at the intersection of the Amazon basin and the Andes mountain range, which means it has access to two of the most biodiverse ecosystems on the planet within the same borders. The altitude, humidity, and soil composition of the region produce plants with nutrient profiles that are difficult to replicate anywhere else.
Chontaduro is the clearest example. The fruit of the peach palm tree, it grows in the humid lowlands where the Andes meet the Amazon, a specific microclimate that shapes everything about the plant. Indigenous communities across Colombia's Pacific coast and Amazon foothills have harvested it for generations. Not as a supplement but as food.
Pitaya.
The second Colombian ingredient in SŌM's formula is Pitaya, the yellow dragon fruit native to the Colombian highlands. Sweeter and more nutritionally dense than its red counterpart, it has been used in Colombian cuisine and folk medicine for centuries, valued for its enzyme content, hydration properties, and digestive support.
What the land does that the lab can't.
There is a version of this story where we source the same compounds from a supplier catalogue and call it a day. The active molecules are present, the dose is correct, the product works on paper.
But geography shapes potency in ways that are difficult to fully account for in a lab setting. Altitude, soil composition, the age of the plant, the time of harvest – all of it influences the concentration and bioavailability of what ends up in the extract.
That's what the sourcing work is for. Not the story. The result.